How Juul Labs Rebuilt Its Security Operations Using Abstract

Company name
Juul [NEW]
Company SIze
1,500+
Industry
Consumer Electronics
Abstract COmponents
“There had been multiple attempts to build visibility into our systems. What we inherited was outdated, overlapping, and broken logging infrastructure.”
Pablo Quiros,
VP & Global Head of Security and Information Technology - CISO

Implementing Abstract brought immediate clarity and efficiency to our security operations. Their platform provided immediate visibility into our security environment, making it far easier to detect anomalies and understand our telemetry in real time. What stood out most was the seamless deployment — it was up and running in under an hour, delivering value from day one.

As a lean team, we value tools that amplify our effectiveness without adding complexity. Abstract helps us cut through the noise and focus on what matters. The intuitive UI, real-time search capabilities, and the ability to pivot quickly between data sources have significantly improved our detection and response capabilities.

This isn't just another tool — it's a true force multiplier. Abstract has helped us rethink how we approach security operations, allowing us to be proactive rather than reactive.

Pablo Quiros

Pablo Quiros

VP & Global Head of Security and Information Technology - CISO, Juul Labs


Driving Scalable Security & Operational Efficiency with Abstract

Juul Labs, a leader in consumer electronics manufacturing, is transforming its approach to cybersecurity and IT infrastructure. Under the leadership of Pablo Quiros, VP & Global Head of Security and Information Technology / CISO, the company has quickly improved its security posture by using modern platforms including Abstract to get real-time visibility, reduce complexity, and empower the existing teams so they can focus on real threats without noise.

When Pablo Quiros joined Juul Labs, the company faced a complex and fragmented security environment.

“There had been multiple attempts to build visibility into our systems. What we inherited was outdated, overlapping and broken logging infrastructure.”
Pablo Quiros


Given the lean nature of his team and Juul's ambitious growth plans, Quiros recognized the need for a solution that could provide powerful security capabilities without requiring a massive headcount or heavy operational lift.


JUUL's CHALLENGE

Limited Visibility

Limited visibility into telemetry and attack surfaces

Inefficient systems

Complex, legacy logging systems that were expensive and inefficient

Rigid legacy tools

Rigid tools from legacy vendors that didn't adapt to Juul's modern architecture

Detection Scaling ceilings

Difficulty scaling threat detection across a small but specialized team

Inefficient systems

Slow, resource-intensive processes for pipeline creation and data onboarding

A need to consolidate without compromises

Juul Labs needed to consolidate its logging and detection systems, gain actionable insight across its infrastructure, and do so in a way that maximized agility and minimized cost.



THE SOLUTION:  Abstract

After evaluating the market, Quiros and his team selected Abstract to support their modernization journey.

“The moment we saw a pipeline being built in Abstract with drag-and-drop simplicity, our logging engineer lit up. That kind of usability is rare in this space — and for a small, high-impact team like ours, it's invaluable.”

Pablo Quiros

Pablo Quiros

VP & Global Head of Security and Information Technology - CISO, Juul Labs


Juul Labs leveraged Abstract to:

  • Quickly deploy data pipelines, decoupling data destinations from sources, enabling improved data quality, threat intel enrichment, and ease of migration.
  • Cut infrastructure complexity and operational overhead
  • Integrate seamlessly with existing tools, including Splunk
  • Reduce onboarding time and training requirements

Results

Though still early in the deployment, Juul Labs is already seeing strong results:

Increased Operational Efficiency

What previously took four days can now be done in a single day, freeing up engineering time for high-value tasks.

Improved Visibility & Detection

Juul now has "full understanding of our attack surface — who, what, where, when, and why."

Reduced Time to Value

The Abstract platform was delivering insights within an hour of deployment.

Positive Early ROI

Juul expects infrastructure costs to drop by up to 75% over the next year as legacy systems are phased out.


Looking Ahead

Quiros sees Abstract as more than a platform — it's a strategic partner. "We like that Abstract is young and responsive. We feel like we have a voice in shaping where the product goes."

Juul Labs is also exploring Abstract's analytics module as part of its broader push to adopt modern, adaptable technologies. "We're always looking for ways to extend our team's capabilities without increasing headcount," said Quiros. "The analytics capabilities of the platform will enhance our detection and analytics workflows and increase our team's capacity."

Why Abstract

Time

“Time is our most valuable resource. Abstract gives us time back — in deployment, in operations, in impact.”

Usability

“You don’t need a six-month onboarding. It just works.”

Cost-to-Value Ratio

“The infrastructure is cheaper to run, easier to maintain, and delivers real outcomes faster.”


Partner Collaboration: Guidepoint Security

Throughout the evaluation and decision process, Juul Labs also worked closely with GuidePoint Security, a trusted channel partner. Their support was instrumental in helping Juul navigate vendor options, streamline procurement, and reduce administrative overhead.

“Our team is small, and time is always at a premium. GuidePoint followed our process, worked seamlessly with procurement, and helped us move quickly. They didn't just supply products — they enabled decisions.”

Pablo Quiros

Pablo Quiros

VP & Global Head of Security and Information Technology - CISO, Juul Labs

This collaborative approach allowed Juul Labs to stay focused on strategic objectives while GuidePoint handled the operational details behind the scenes.

About JUUL Labs

Juul Labs is a technology-driven company focused on delivering innovative solutions in a highly regulated environment. With a strong emphasis on operational excellence, data security, and compliance, Juul Labs leverages advanced technologies to support its mission and meet evolving industry standards

About Abstract

Abstract, founded in 2023, has built a revolutionary platform equipped with an AI-powered assistant to better centralize the management of data operations and security analytics.

Abstract is crafted by category creators and industry veterans known for redefining the cybersecurity landscape. Abstract's data and security expertise enables organizations to simplify data operations, route data to any destination without vendor lock-in, amplify threat insights and easily migrate or transition data routing between different SIEM destinations.

About Guidepoint

GuidePoint Security provides trusted cybersecurity expertise, solutions, and services that help organizations make better decisions that minimize risk. Our experts act as your trusted advisor to understand your business and challenges, helping you through an evaluation of your cybersecurity posture and ecosystem to expose risks, optimize resources and implement best-fit solutions.

GuidePoint's unmatched expertise has enabled 40% of Fortune 500 companies and more than half of the U.S. government cabinet-level agencies to improve their security posture and reduce risk. Learn more at www.guidepointsecurity.com.