How Juul Labs Rebuilt Its Security Operations Using Abstract

As COO of Abstract and someone with years of experience in security operations, I know how challenging it is to modernize security in fast-moving environments. When the team at Juul Labs came to us, they weren’t just looking for visibility. They needed a practical, high-leverage way to simplify their stack and empower their team to act faster. Here’s how we helped make that happen.

Improving Juul Labs’ Security Posture

Juul Labs, a leader in consumer electronics manufacturing, was looking to modernize its security posture and IT infrastructure. Under the leadership of Pablo Quiros, VP & Global Head of Security and IT, they needed a solution with powerful security capabilities to support their growth, all while operating with a lean team.

“There had been multiple attempts to build visibility into our systems. What we inherited was outdated, overlapping, and broken logging infrastructure.”
Pablo Quiros, CISO at Juul Labs

The Need for a Force Multiplier

Given the lean nature of his team and Juul’s ambitious growth plans, Quiros recognized the need for a solution that could provide powerful security capabilities without requiring a massive headcount or heavy operational lift.

THE CHALLENGE

• Limited visibility into telemetry and attack surfaces
• Difficulty scaling threat detection across a small but specialized team
• Complex, legacy logging systems that were expensive and inefficient
• Slow, resource-intensive processes for pipeline creation and data onboarding
• Rigid tools from legacy vendors that didn’t adapt to Juul’s modern architecture

Juul Labs needed to consolidate its logging and detection systems, gain actionable insight across its infrastructure, and do so in a way that maximized agility and minimized cost.
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Enter Abstract

After evaluating the market, Quiros and his team selected Abstract to support their modernization journey.

"The moment we saw a pipeline being built in Abstract with drag-and-drop simplicity, our logging engineer lit up. That kind of usability is rare in this space — and for a small, high-impact team like ours, it’s invaluable."
Pablo Quiros 

Juul Labs chose Abstract’s Pipelines and Analytics products to simplify their security data infrastructure and improve operations without replacing their existing SIEM and saw results immediately. Just an hour after being deployed, all of Juul’s systems and data were up and running, delivering value from day one.

Leveraging the Abstract Platform, Juul Labs was able to:

• Quickly deploy data pipelines, decoupling data destinations from sources, enabling improved data quality, threat intel enrichment, and ease of migration
• Cut infrastructure complexity and operational overhead
• Integrate seamlessly with existing tools, including Splunk
• Reduce onboarding time and training requirements
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Proven Results and Return On Investment

Though still early in the deployment, Juul Labs is already seeing strong results:

Increased Operational Efficiency

“What previously took four days can now be done in a single day, freeing up engineering time for high-value tasks. “

Reduced Time to Value

“The Abstract platform was delivering insights within an hour of deployment.”

Improved Visibility & Detection

Juul now has

“full understanding of our attack surface — who, what, where, when, and why.”

Positive Early ROI

Juul expects infrastructure costs to drop by up to 75% over the next year as legacy systems are phased out.
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Why Abstract

TIME

“Time is our most valuable resource. Abstract gives us time back — in deployment, in operations, in impact.”

USABILITY

“You don’t need a six-month onboarding. It just works.” 

COST-TO-VALUE RATIO

“The infrastructure is cheaper to run, easier to maintain, and delivers real outcomes faster.”